Promotion:
Tide’s You Make It Work, We’ll Keep It Clean campaign

Client Need:
75 Brand Ambassadors for a 3 day promotion executing in Miami, FL during the 2010 Super Bowl festivities

Promotion Structure:
Four block, outdoor footprint along Ocean Drive showcasing Tide and Tide’s Loads of Hope program
Four separate areas along the Tide Mile of Style including: a runway, the inflatable Style Studio and lounge, the interactive Stain Brain area, and a Tide Loads of Hope set-up

8 Days Staffing Solutions:
Per client’s request, provided 4 experienced Leads per shift
Booked over 75 Brand Ambassadors each day to represent Tide
Organized a Promotion Overview for all Ambassadors
Coordinated Ambassadors’ schedules and team assignments
Managed daily check-in calls from promotions teams
Responsible for event staff payroll

8 Days Talent Accomplishments:
Daily set-up and break down of event area
Delivered extensive brand messaging to consumers
Distributed bottles of water and samples of Tide
Encouraged guests to walk on the Everyday Runway
Helped consumers create their own Tide T-shirts
Managed computer kiosks
Helped consumers register for online photo retrieval
Raised sizeable donations for natural disaster victims
Placed Tide Loads of Hope laundry orders
Bundled and delivered Tide Loads of Hope wash orders
Posted consumer Messages of Hope for Haiti

Results:
“You guys did a fantastic job of putting this crew together! What a successful and amazing program we had thanks in large part to the wonderful staff!! Our clients have given us rave reviews about the experience and the energetic staff! Please send this email along to anyone who may have touched this program within your company as well as the staff members who made this program what it was! As always, you have been a pleasure to work with! Thanks a million!”

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